Veloq and Sereact Announce Global Partnership to Power the Next Generation of E-Grocery Fulfillment

Global alliance pairs Veloq's cutting-edge warehouse management system and certified AutoStore automation with Sereact's AI-driven robotics, delivering an integrated e-grocery fulfillment solution from a single source, with joint expansion into the United States among the partnership's priorities.

STUTTGART, Germany - June 1, 2026 - Veloq and Sereact today announced a global partnership to deliver a fully integrated, AI-powered fulfillment solution for the e-grocery sector. The partnership is built to make same-day delivery achievable and profitable at scale, combining Veloq's warehouse management system (WMS) and certified AutoStore automation expertise with Sereact's embodied AI and robotic picking technology, creating an end-to-end platform built for the speed, accuracy, and complexity that online grocery demands. As a certified AutoStore partner, Veloq can deliver the WMS, automation, and integration from a single source, with Sereact's AI robotics adding intelligent picking on top. The companies will go to market jointly across global markets, including the United States.

E-grocery fulfillment is among the most operationally demanding segments in logistics, characterized by vast SKU ranges, mixed temperature zones, fragile and irregularly shaped items, and unforgiving delivery windows. The combined offering is designed to meet these challenges by uniting three best-in-class layers into a single, orchestrated system: a cutting-edge WMS as the operational backbone, AutoStore as the automation engine for high-density storage and goods-to-person workflows, and Sereact robotics as the AI brain that enables machines to perceive, reason about, and handle the enormous variety of items found in a modern grocery assortment.

By integrating Sereact's AI-driven robotics directly with Veloq's WMS and AutoStore implementations, retailers and fulfillment providers can automate a significantly larger share of the pick process, including items that have traditionally resisted automation, while improving throughput, accuracy, and resilience. By accelerating and de-risking the most labor-intensive steps in the workflow, the combined solution gives operators the speed and reliability to consistently meet same-day delivery promises, a defining requirement of modern e-grocery. The partnership aims to give operators a scalable path to automation that adapts to changing assortments without constant reprogramming.

A single source for software, automation, and AI

As a certified AutoStore partner, Veloq designs, implements, and supports AutoStore systems alongside its own WMS, giving customers one accountable partner for the entire operational stack rather than a patchwork of vendors. Layering Sereact's AI-driven robotics on top of that foundation means operators receive a complete, pre-integrated solution, from storage and goods-to-person workflows to intelligent picking, delivered, deployed, and supported as one. The partnership is global in scope and applies across the markets both companies serve, including the United States.

“E-grocery is exactly the kind of high-variety, high-pressure environment where AI-driven robotics makes the biggest difference,” said Ralf Gulde, Co-Founder and CEO of Sereact. “Our AI gives robots the ability to understand and handle the messy, unpredictable reality of a grocery assortment, the soft, the fragile, the oddly shaped. Pairing that intelligence with Veloq's Warehouse Operating System and AutoStore as the automation engine means our customers get a complete system, not just a component. Together we can take automation in fulfillment to a level that simply wasn't possible before.”

“Profitable online grocery comes down to one thing: whether the operator has real control over every asset, every human, every robot on the floor. Veloq is the platform that gives operators that control,” said Rita Kerbaj, CSO of Rohlik Group/Veloq. “By partnering with Sereact, we're embedding AI-powered robotic picking so operators get the full fulfillment system end to end, with software, automation, and intelligent robotics under one control layer. That's how same-day grocery becomes profitable at scale, and that's what we're rolling out together across Europe and the US.”

The partnership is effective immediately, with joint solutions available to customers worldwide. The companies will share further details on customer deployments in the coming months.