Sereact and Rohlik Deploy AI Robots Across DACH to Transform E-Grocery Fulfillment

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Sereact and Rohlik Deploy AI Robots Across DACH to Transform E-Grocery Fulfillment

Sereact

2 min read

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Stuttgart, 23.10.2025

Sereact, a pioneer in AI driven robotics, and Rohlik Group, one of Europe’s leading online grocery players, today announced the rollout of an AI robotics program across multiple fulfillment centers in the DACH region. The initiative starts with 24 robots and has the potential to scale into triple digits in the coming phases — marking a major milestone in e-grocery automation by combining chilled and ambient product handling at industrial scale.

The rollout will start at Rohlik Group’s German and Austrian subsidiaries, Knuspr and Gurkerl, in their Berlin and Vienna fulfillment centers, followed by Frankfurt and additional sites thereafter. 

The AI-enabled robots are fully integrated into Rohlik’s proprietary end-to-end e-grocery technology platform, Veloq, enabling seamless coordination between advanced robotics and complex warehouse operations. By scaling AI robotics in both chilled and ambient environments, Rohlik is addressing one of the most complex challenges in grocery fulfillment: high-volume, multi-temperature picking with speed and accuracy.

Andreas Küllmer, Head of Group Automation at Rohlik Group, added: “We have built this AI Robotics Program from the ground up to fundamentally change how grocery fulfillment works. By developing and implementing this initiative across multiple markets, we are not only scaling robotics technology but also building the foundation for the future of automated logistics in e-grocery.”

Rohlik is proving how AI robotics can scale beyond pilots and single sites,” said Ralf Gulde, CEO at Sereact. “By starting with 24 robots and expanding across multiple markets – including in chilled environments – Rohlik is establishing one of the most advanced e-grocery fulfillment networks in the world.”

This collaboration positions Rohlik at the forefront of European e-commerce innovation and sets a new standard for how technology can transform grocery logistics at scale."

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