Sereact Secures Strategic Investment from Zalando – Series B Grows to $116M
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Sereact Secures Strategic Investment from Zalando – Series B Grows to $116M

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Sereact4 min read
Sereact Secures Strategic Investment from Zalando

Sereact, a provider of physical AI for warehouse robotics, today announced that Zalando, Europe's leading technology platform for fashion and lifestyle, has joined its ongoing Series B round as a strategic investor. With Zalando's participation, the total Series B funding grows to $116 million.

At a glance:

  • $116M Series B, following Zalando's additional investment
  • Zalando joins as a strategic investor
  • 200+ Sereact systems live across Europe
  • 1B+ real production picks completed on Cortex

A Strategic Partnership

By joining as a strategic investor, Zalando recognizes the potential of Sereact's Cortex technology and its role in the future of fulfillment automation. As with the rest of the Series B, the additional capital will fund the scaling of Cortex 2.0, the next generation of Sereact's robotic brain, and further international expansion.

Sereact's technology is already demonstrating significant market impact, with over 200 systems currently live across Europe and more than one billion real production picks successfully completed on the Cortex platform.

From Try-and-See to Plan-and-Try

Cortex acts as a universal AI operating system that can run across multiple hardware forms—from single-arm picking cells and dual-arm returns stations to humanoid robots. The upcoming Cortex 2.0 model shifts robotic automation from a “try-and-see” to a “plan-and-try” approach by using a learned world model to anticipate physical outcomes, score potential trajectories for risk and efficiency, and plan movements before the robot even acts.

The Series B financing round was originally led by Headline in April 2026, with participation from Bullhound Capital, Daphni, and Felix Capital, alongside returning investors Air Street Capital, Creandum, and Point Nine. As a strategic investor, Zalando is committed to supporting the growth and development of Sereact.

We're delighted that Zalando is now a strategic investor. That's a strong signal to the market: companies that focus on operational excellence believe in our technologies.
Dr. Ralf Gulde, CEO and Co-Founder, Sereact
Zalando's investment confirms that the foundation we're building Cortex on – real production data from live deployments – is the right path.
Marc Tuscher, CTO and Co-Founder, Sereact
This strategic investment underscores Zalando's commitment to supporting European technology companies, driving industry innovation, and shaping the standards of modern e-commerce.
Masood Choudhry, SVP Fulfilment, Zalando

About Sereact

Sereact builds physical AI for warehouses and manufacturing. Its Cortex brain runs across single-arm picking cells, dual-arm returns stations, humanoid robots, and Sereact Lens, a 3D perception system for inventory and quality control. Founded in 2021, headquartered in Stuttgart. Customers include Daimler Truck, Mercedes-Benz, BMW, MS Direct, Active Ants, DeltiLog, Rohlik Group, and Austrian Post. With Zalando's participation, Sereact has now raised over $145 million to date.

About Zalando

Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, its operations are built on a unique AI-powered data and infrastructure platform. For its customers, Zalando's multi-app approach—comprising Zalando, ABOUT YOU, and Lounge by Zalando—delivers an inspiring, highly personalised shopping experience. For its partners, Zalando is building the operating system for e-commerce: through ZEOS, Tradebyte, and SCAYLE, it opens its logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale across borders.

For further information, please visit corporate.zalando.com/en.

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