Hello from Boston: Opening Our First U.S. Home. The first US office is open at Hood Park in Charlestown. This is the story of the space, the grand opening, and the customers who showed up to run their products live with us. When we raised our Series B, we said the funding would go toward two things: scaling Cortex 2.0, and entering the United States, opening our first US office in Boston and hiring commercial, application, and engineering staff locally. Boston is where that second priority becomes real. The space. 75 Hood Park Drive, Charlestown, Boston, MA. Located in Charlestown, one of Boston's oldest and most historic neighborhoods, Hood Park represents the transformation of a former industrial campus into one of the city's most dynamic innovation hubs. Once home to the H.P. Hood dairy operations that served New England for generations, the 20-acre site is being redeveloped into a vibrant mixed-use destination that brings together technology companies, life sciences organizations, residential communities, retail, and public gathering spaces. At the center of the campus stands the iconic brick Hoods Milk smokestack, a Boston landmark that has watched over Charlestown since 1928. Preserved as a symbol of the area's industrial heritage, the tower embodies the spirit of innovation and reinvention that continues to define Hood Park today. For Sereact, Hood Park provides an ideal launch point for our North American expansion. The location offers immediate access to Boston's world-class robotics, artificial intelligence, and research ecosystem, including nearby MIT, Harvard, the Kendall Square innovation district, and the broader Massachusetts technology corridor. The campus is minutes from downtown Boston, Logan International Airport, and major transportation networks, making it highly accessible for customers, partners, employees, and investors. Equally important, Hood Park reflects the type of environment where breakthrough technology companies thrive. The district has been thoughtfully designed as a pedestrian-friendly innovation community with modern office space, collaborative public areas, restaurants, fitness facilities, and ongoing investment in new development. What was once a manufacturing center is now becoming a destination for the next generation of innovators. Grand Opening June 9-10. On June 9-10, we officially opened the Boston HQ with two days for customers, partners, and industry leaders: live demos, technology discussions, networking, and hands-on sessions on the future of AI-powered robotics and warehouse automation. Day 1: Open house. Office tour. Live robot demonstrations. Meet the team. DAY 2: Optional customer sessions. Bring your product. Run it with us. Ralf: We are opening our US office right here in Boston. We wanna ship thousands of robots to US customers and hire first class US talents. Johnathan: Excited to build this team around the base team with massive experience and to get back to what we're good at. Mason: What tells the value of what a system provides is how customers are expanding; and they do so in Europe. The two days exceeded what we'd hoped for: great talks, real discussions, and new ideas taking shape over the demos. That's the whole point of a space like this. The conversations that only happen when customers and the people building the technology are in the same room, watching it work. Vincent Meyer Veloq: We are doing more than 12 deployments in our fulfillment centres. And today we are grateful to be here to also announce our partnership: now its not only customer, but its a partnership. Matthias Schenk Deltilog: It's a system with 130 robots and 165000 bins. Sereact is part of our strategy to automate logistics. What kind of products can we order: Food, fashion, nutrient ingredients - a little bit of everything. This is also what the office is for day to day. Come by and you can see the full system running live: Sereact Lens inspecting bin and tote data in real time, detecting items and reading what's actually in front of it; single-arm picking, where you can bring your own products and watch Cortex pick items it has never seen before; and dual-arm, handling the more complex tasks that need two hands working together, beyond a straight pick-and-place. And it's not just about seeing it run. Opening in Boston changes what working with Sereact looks like day to day. It means local deployment support, US-based application and engineering help, and same-timezone response. It means faster onboarding and on-site service, with people who can be at your facility rather than a flight away. The team that builds and runs the technology is now on the ground here. What's ahead. Behind our US operation is a core team with deep expertise in robotics and the logistics industry, and around them we're building the team that carries Sereact across the continent: commercial, application, and engineering roles, all based out of Boston. We're looking for a specific kind of person, highly motivated, with real background knowledge in robotics. If that's you, see our open roles. From here the road is clear: scaling with our existing customers, onboarding new ones, and growing the US team out of this office. We're not entering the market from a standing start. We come in already operating at real scale, more than 200 systems deployed and over 1 billion production picks behind us, with our largest deployments to date in Europe. Boston is where we extend that across North America. The space was basically empty a few weeks ago. Now we're bringing customers through and showing real applications running live. This is only the beginning, and none of it happens without this team. As Sereact brings AI-powered robotics to customers across North America, we are excited to call Hood Park home and become part of the next chapter in the history of this remarkable Boston landmark. If you're in the area, we'd love to see you around. See you here. Building and shipping from Boston, for a long time to come. If you work in warehouse automation, fulfillment, robotics, retail, or logistics and want to see Cortex run live, reach out.